Email Marketing Ethics Group--Permission Based
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Email marketing has two camps. One camp follows the CAN SPAM laws and uses permission based lists (PBL). The other camp scrapes email addresses, buys, sells, and shares lists. We are those who practice PBL and follow CAN SPAM laws. PBL does NOT mean merely offering an opt out link. It means the email address is not added to a list unless the recipient agrees to receive marketing before hand. Deliverability is dwindling because of the blacklist AOL, MSN, Hotmail and others maintain. Constant Contact reports that AOL considers only one SPAM report in 1,000 to land on the blacklist. Most SPAM reports are erroneous and these mega companies do NOT research the legitimacy of a SPAM report before adding a sender to the blacklist. Many email software programs make it easy to accidentally report a sender as a SPAMer. This needs to change. We are based in Colorado, but will serve a national cause. "Do not SPAM" legislation is being introduced in Colorado early 2008. Through clear expectations and communication with ISPs and the public, we hope to change these inequities and free ethical email marketers from the blacklists. All ethical email marketers are welcome.
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Our next meeting: None Scheduled
Recent Meetings
Tue Feb 12, 6:30 PM |
2 attended (est.) –
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Tue Jan 22, 6:00 PM |
3 attended (est.) –
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What's New?
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"I'm a web designer and long time traditional marketer. One of my favorite things to do is create html e-mail blasts for clients. I'm definitely white hat! I would like to expand more into e-mail marketing - because it can be very effective."
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"Hi, I just stumbled into this group. I am an email marketing strategic consultant for a large marketing services organization. The group sounded interesting so I decided to join."
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"Hello. I'm Scott Birkhead - direct marketer in the recruiting and search coaching spaces."
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"As a web developer and online marketing pro, I regularly teach my clients and others about the true cost of spam, what spam is, and how it impacts all of us when someone spams, or heaven forbid, responds to a spammer's sales pitch."
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"My name is Steve Kessler and I do computer training and consulting. One of my recent focuses have been on email marketing as an effective technology. I am always confronting ethical issues with email and am glad to have an outlet to discuss them."
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"When I was with Mountain Bell we coined the term "telemarketing" for what is now called one-to-one marketing and spent millions of dollars advertising it to try and differentiate from "telephone sales" or boiler room type calls. "
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"The CAN-SPAM Act: Requirements for Commercial Emailers The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial..."
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"Greetings! My partner, Paul Sterling, and I are relationship coaches teaching compassionate communication skills to couples. We market our 4 Step Communication Formula via the internet at www.MagicRelationshi p.com . We are excited to help other ma"
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"Email marketing has two camps. Those who follow the CAN SPAM laws and use permission based email lists and those who scrape, buy, sell, and share email addresses. (Scrape means taking an email address..."
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